Rosebridge English Launch

Action checklist — sorted by priority
Overall progress
0 / 0 complete

Critical Blockers

🔴 Must resolve first ▾
Payment method + enrollment flow
Matt
Define beta pricing structure
Team
Recruit first 5–10 beta students
Team

In Progress

🟡 Active work ▾
Curriculum and lesson scripts (A2–B1)
Micah
Build public landing page
Matt
Market-based style guide
Lena

Content

⏳ Pending ▾
Have a team conversation about the 3 curriculum tracks
Team
Define time-to-completion per level for each of the three tiers
Micah
Remove conversation club from offerings
Team
Update Tier 2: biweekly 1-on-1 sessions only, no live group classes
Team
Implement monthly student confidence self-rating system
Matt + Micah
Record first lesson set (A2–B1)
Matt + Charles
Worksheet design
Lena + Matt
Video design (titles, lower thirds, slide templates)
Lena + Matt
Upload videos to Vimeo and organize by module
Matt
Create lesson sequencing inside student dashboard
Matt
Create tutor notes/templates for each lesson
Micah
Build mastery checks/progress criteria
Micah
Test student experience from Lesson 1 to Lesson 3
Team

Brand

⏳ Pending ▾
Finalize logo usage and color standards
Lena
Create tutor profile photos/headshots
Team
Write homepage copy
Matt
Gather initial testimonials/social proof
Matt

Website & Student Experience

⏳ Pending ▾
Purchase Rosebridge domain
Matt
Connect domain to website
Matt
Build login pages
Matt
Build student dashboard MVP
Matt
Build course pages/modules
Matt
Build tutor marketplace pages
Matt
Build tutor application page
Matt
Replace "Take the free level check" CTA with "Start now" on main page
Matt
Replace student dashboard image on homepage and move dashboard section
Matt
Add image placeholders at all necessary places throughout the website
Matt
Add select language dropdown to the site
Matt
Make videos vertical format
Matt
Get design inspiration from Preply without changing style guide
Matt + Lena
Update "How It Works" step 4 to "Certified international teachers all around the world"
Matt
Add second card set: "Schedule a group session" and "Schedule a one-on-one"
Matt
Lock sequential units only (not individual videos within a unit)
Matt
Student dashboard "Book a Session" shows all session types
Matt
Teacher dashboard: expanded view shows all videos and dates watched per student
Matt
Create admin dashboard: track students, teachers, enrollment; flag inactive students; send discount coupons
Matt
Integrate Google/Apple calendar for students and teachers across the site
Matt
Create mockup of session screen (teacher notes, teacher outline view)
Matt + Lena
Mobile responsiveness testing
Matt
Cross-browser testing
Matt

Operations

⏳ Pending ▾
Update and finalize costs for each tier
Team
Create welcome/onboarding email
Matt
Create cancellation/refund policy
Matt
Create terms and privacy policy
Matt
Business bank account + LLC
Matt
Partnership agreement
Team

Tutors

⏳ Pending ▾
Confirm launch tutor roster
Team
Establish tutor pay rates
Team
Create tutor onboarding guide
Micah
Create tutor observation rubric
Micah
Schedule tutor availability
Team

Beta Launch

⏳ Pending ▾
Run free level checks with beta students
Matt
Match students with tutors
Team
Collect feedback after first sessions
Team
Adjust curriculum based on feedback
Team
Gather testimonials and case studies
Matt

Done

✅ Complete ▾
Placement test
Matt
Level focus (A2–B2, launching A2–B1)
Team
Video delivery platform (Vimeo)
Matt
Launch Readiness Checklist Before opening publicly
A student can take the level check
A student can pay
A student automatically receives onboarding instructions
A student can access videos
A student can schedule or join live sessions
Tutors know exactly what to teach
Progress can be tracked
At least 5 beta students have completed the experience successfully
Testimonials are ready for the website
Someone outside the team has tested the entire process from start to finish
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